It’s often said that the best design is invisible. After all, a user trying to accomplish a task on a website or app is likely thinking about their goal and not the site (in the...

User experience is an essential aspect of design that is often overlooked. When this happens, something almost always goes wrong. That is why its value should be understood so it gets...

Human behavior is amazing. That’s probably why it's so easy to fall in love with user-centered design. It’s a broad subject that is based on human-computer interaction, psychological...

We're excited to announce the launch of your most requested feature: Demographic targeting. You’ll now be able to select the gender, region, and age of your participants and still...

Many product teams are concerned about testing with so-called “professional testers”. Professional testers are people who have already participated in several user tests before...

Marketing automation is a fantastic tool, but many marketers seem to forget that first of all, it’s just a tool.

The impact of investments in user experience projects is measurable in dollars and cents and can be directly linked to revenues.

By definition, user testing (also referred to as usability testing) is the process through which the interface and functions of a website, app, product or service are tested by real...

We believe the Web is about people. And that usability testing is the perfect way to understand these people and to improve your website based on their goals and needs, their feedback...

Want to learn more about how we started Userbrain, how we work, and our future plans and projects we have in store? If so then this Founder Talk interview we recently did with the...

Looking for an alternative to UserTesting? Think UserTesting's service is expensive and complex? We do too.

We're excited to release a much-anticipated feature that makes the analysis of your usability videos – and therefore, your workflows – even better: Annotations.

Proactive Usability Testing - what it is, how it works, and why it would be smart to make it a habit.

We asked our readers to tell us about their biggest challenges when it comes to usability testing and it seems like getting buy-in from internal and external stakeholders is one of...

Visiting a website is not the same thing as riding a roller coaster. Most people don't come to your site to experience the joy of using it. They come for the content, or in other words...

We did a lot of usability tests in the past – for our own designs as well as for web sites and software designed by other people.

Help people become better versions of themselves. That's in a nutshell what I believe to be the secret of any great design. It's not about the user interface or the user experience...

Did you ever notice that user experience is a lot like health? User experience designers are doctors.

Illustration by Juhan Sonin Usability testing can help you dramatically improve your website or app by watching people use it.

As someone who might be called usability expert I’ve often referred to the old saying that the user is always right.

Graphics designed by Freepik It’s hard to believe, but you don’t need representative users for user testing.

Your website (app, etc.) doesn’t have a user experience, your users do. That’s why you have to understand your users’ behavior and find out why they do what they are doing on...

As UX designers our job is to analyze and understand the goals, motivations, and behavior of people and create easy, understandable and efficient solutions tailored to their needs.

Search engine optimization (SEO) and user experience (UX) are both well-known concepts in digital marketing, but most people perceive them as totally independent and unrelated to each other.